Fundamentals of Automotive sales success

Kiwi Recruitment recently branched out to include its own specialist Automotive division. Headed up by Business Development Manager, Marc Hill, who has a wealth of experience in the Industry. Below he shares what are his personal tips for success in a sales role in the Automotive field.

Top sales executives love what they do

The most successful sales executives and top earners love what they do. They are passionate about their careers and have learned to love the grind.

Top sales executive’s make time to invest in personal improvement. They conduct research, source educational courses, acquire skills that complement their strategy. They constantly have an ear to the ground, a finger on the pulse. They check industry updates, market trends and analyse buyer attitudes. Any new opportunity and they will find it. The most successful people will make sacrifices to become the best in their sector.

Top sales executives do what they want

So if you have made the decision to become a sales executive, you need to be 100 percent sure exactly what you want from life. Write it down, set it as a goal and decide how are you going to get there.

If you do not know how you are going to reach your targets, find a mentor to discuss it with. You’ll be surprised how easy it is!

It is said that only around three percent of adults have physically written down their goals. Unsurprisingly, these are the most successful and highest performing people in their fields.

Perseverance is key

The key to success in automotive sales is to back your ambitions with perseverance and solid willpower.

You have to throw everything you have into achieving your sales career goals. You need to fully commit to your goals and let nothing stand in the way.


Train your mind to match your heart

All heart in the world is nothing without the creative talent and execution of your most precious asset, your mind.

The top sales executives will be the ones that commit to continual personal development and take advantage of having up-to-date and futuristic product knowledge and innovative sales techniques.

Attend seminars, read press releases and enrol on courses. Read, watch, listen and learn.

Efficient use of time

Top Performers in your team will be those that spend their time wisely. Identifying dead ends and the power of saying ‘no’ to tasks that are not an effective use of your time as well as performing tasks in the most efficient manner will put you ahead of the game.

Organise your diary, prepare a day in advance and minimise waste of time between tasks. Understand what tasks are important, urgent and what can be done later. Delegate less important and menial tasks and get to work on the things that will achieve sales and grow your skills.


Be like the best

Who influences and inspires you? Whether it’s Afzal Kahn (I like his Ferrari) or Wolf of Wall Street Legend Jordan Belfort – identify your role model. Look at the work patterns of your successful peers. How do they approach their workload? What is their general attitude towards problem-solving? Imitate their best qualities and reap the rewards.

Remember people investing you

Studies show trust is one of the biggest factors when it comes to building a relationship with Clients. That should come as no surprise, integrity and credibility are vital to gaining trust and building long lasting business relationships.

Provide an unforgettable reliable and honest service at all times. Own your mistakes and always be open with your Client. The long-lasting benefits will be returning business and a healthy rapport.

Believe you are limitless

Every person has the ability to perform skills at a genius level in one or more areas. Every day is an opportunity to take our abilities to a level above anything they have experienced before. Think of yourself as a genius and recognise the abundance of creative talent that you are yet to find within yourself.

Returning customers are liquid gold

Remember that every deal closed is a potential repeat customer or recommendation. Customers buy-in to honesty and the feeling you have gone the extra mile for them.

Go the extra mile, this customer could be the difference in commission brackets for the next 10 years or more.

Success does not come easy

It does not matter if you have all the potential in the world unless you have hard work. To be the best at what you do, you need to be better than others around you. The way to do this is to outwork everybody else.

Start a little earlier, work a little later, and focus on working whilst you are at work, don’t waste time, stay motivated and move quickly.

For advice on improving your sales career and for opportunities to succeed get in touch.

[email protected]

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